Being on Pinterest, engaging with your customers and growing your followers can benefit your business in many ways. On Pinterest, compared to other social networks you can receive more, comments, likes, impressions, repins and clicks if you pin the right content. According to a study by Piqora, one Pinterest pin generates an average of $.78 on commerce sites. Ultimately Pinterest can be used to drive Traffic to your site, increase Sales, generate Leads and build your brand. A pin is repinned an average of 10 times. This is high compared to the average tweet which is only retweeted about 1% of the time.
Perfect your profile
Your username should match your real name or business name. This will help people find you more easily.
Fill the about section and give people a brief description of yourself or your business.
Include a link to your website. Upload a profile photo, preferably a head shot.
People are more likely to follow a real person, so avoid icons and logos.
Share Share Share!
The more you share and pin to your boards, the more you will get your name out there. Your details are displayed below each pin, allowing Pinterest users to see who you are and ave access to your boards.
Pin images – Pinterest is a visual platform, so it’s vital to pin high quality images.
Make sure to only pin things that interest your followers and represents your brand.
80% of the pins on Pinterest are repins.
Colorful images are preferred.
Red, orange and brown images are 2 times more likely to be repinned than blue images.
Images with medium lightness are 20 times more likely to be repinned than dark mostly black images.
The more images you pin the more likely you are to pin the same image of someone else.
Brand images are 23% more likely to be repinned if the images is not of someone’s face.
Overall, many sites are neglecting to use Pinterest to it’s full potential. Use these tips to take your following to new heights!