Choose your business type (This will make it easier for people to find you)
Link and verify your website so people know this is your official profile and can see your full URL
Upload a profile picture – one that is easily related to your brand
Creating your boards
Begin with 6 boards with at least 10 pins each
Use keywords in your boards title
Constantly update your cover photo to keep your boards fresh
Creating a Pinterest friendly website
Add the “pin it” button to all images on your website – You can use a product likeSumoMe
Embed your own product pins in a pinterest widget on your site
Add meta tags to your website to turn images pinned from your site into rich pins
Sculpting your content strategy
Pinterest is all the visuals. In order to grow your following, you need to be sharing appealing, high-quality images.
Create a list of content sources – Popular accounts and boards in your niche, popular social media channels (Google Plus, Facebook, etc), relevant blogs, image repositories like BuzzFeed, Google alerts with relevant keywords
Consider what types of pins you want to be pinning
Inspirational, fitness and food-related pins are the most popular pins – the most repined pin is a garlic cheesy bread recipe with over 105,000 repins. Look at what your competitrors are pinning and repining, what’s working for them, what isn’t and see what you can replicate and improve upon
Customer showcase boards
Product feature boards
Pinterest rewards lots of activity
The more frequently you pin, the better you will perform – Aim to pin 20-25 images a day.
Its easy to repin – 80% of all pins are repins – but be sure to create multiple unique pins per day
Use 3 hashtags per pin
Use pins to engage your followers- run contests such as pin it to win it contents improve your brand visibility, build relationships with your followers by commenting and replying to comments, use pins as promotional items or coupons to encourage followers to convert. Pins with a call to action have 80% more engagement than those without
Turn your pins into champions
Make sure pins are narrow and not long, not short and wide
Share at peak times: every day between 2-4PM and on Saturday mornings
Avoid dark images – users like light!
Rich pins pull information such as price directly onto the pin- and with price alerts
Pinterest lets users know when the rich pin data has changed, imporving your chances of conversion!
5 types of rich pins:
Where to buy
We hope these tips were helpful! Get out there and start pinning today.