Marketing Tips for Success on Pinterest

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This infographic gives you all the tools and and advice you need to become a successful marketer on Pinterest. Let us know in the comments what works best for you!

How to Become a Pinterest Warrior

Infographic The Key Takeaways

Pinterest by the numbers:

  • Active Users on Pinterest: 70 Million
  • Over 30 billion pins
  • 750 billion boards
  • Pinterest is a woman’s world 80% women users who generate 92% of the pins
  • 20% male users who generate 8% of the pins
  • People share on Pinterest 3x more on mobile than desktop
  • There are 500,000 active business accounts on Pinterest
  • L.L Bean is the most followed brand on pinterest with over 5.5 million followers but only 29 boards

With Pinterest browsers turn into buyers:

  • Pinterest reduces the numbers of steps from discovery to conversion
  • Content has a longer lifespan on Pinterest – Twitter: 5-25 minutes, Facebook: 80 minutes Pinterest: 1 week

That content drives traffic:

  • Pins automatically link back to the source of the image
  • 95% of the images on Pinterest are pinned or repined from the web
  • Pinterest generates more referral traffic than Youtube, Google Plus, and Linkedin combined

When it comes to money per click Pinterest generates

  • 27% more money than Facebook
  • 400% more money than Twitter

Getting Started – Optimization

  1. Set up your Pinterest business account
  2. Choose your business type (This will make it easier for people to find you)
  3. Link and verify your website so people know this is your official profile and can see your full URL
  4. Upload a profile picture – one that is easily related to your brand

Creating your boards

  • Begin with 6 boards with at least 10 pins each
  • Use keywords in your boards title
  • Constantly update your cover photo to keep your boards fresh

Creating a Pinterest friendly website

  • Add the “pin it” button to all images on your website – You can use a product like SumoMe
  • Embed your own product pins in a pinterest widget on your site
  • Add meta tags to your website to turn images pinned from your site into rich pins

Sculpting your content strategy

  • Pinterest is all the visuals. In order to grow your following, you need to be sharing appealing, high-quality images.
  • Create a list of content sources –  Popular accounts and boards in your niche, popular social media channels (Google Plus, Facebook, etc), relevant blogs, image repositories like BuzzFeed, Google alerts with relevant keywords

Consider what types of pins you want to be pinning

Inspirational, fitness and food-related pins are the most popular pins – the most repined pin is a garlic cheesy bread recipe with over 105,000 repins. Look at what your competitrors are pinning and repining, what’s working for them, what isn’t and see what you can replicate and improve upon
Start pinning!

  • How-to Boards
  • Behind-The-scenes boards
  • Inspirational Boards
  • Customer showcase boards
  • Product feature boards

Pinterest rewards lots of activity

  • The more frequently you pin, the better you will perform – Aim to pin 20-25 images a day.
  • Its easy to repin – 80% of all pins are repins – but be sure to create multiple unique pins per day
  • Use 3 hashtags per pin
  • Use pins to engage your followers- run contests such as pin it to win it contents improve your brand visibility, build relationships with your followers by commenting and replying to comments, use pins as promotional items or coupons to encourage followers to convert. Pins with a call to action have 80% more engagement than those without

Turn your pins into champions

  • Make sure pins are narrow and not long, not short and wide
  • Share at peak times: every day between 2-4PM and on Saturday mornings
  • Avoid dark images – users like light!

Rich pins

  • Rich pins pull information such as price directly onto the pin- and with price alerts
  • Pinterest lets users know when the rich pin data has changed, imporving your chances of conversion!

5 types of rich pins:

  1. Product
  2. Pricing
  3. Availability
  4. Where to buy
  5. Place

We hope these tips were helpful! Get out there and start pinning today.