The Mobile Majority, a well known leader of mobile advertising technology, created this unbelievable mobile viewability infographic that educates the digital advertising ecosystem about the many complexities of viewability on mobile devices.
With the rise of mobile rapidly becoming a very enticing and effective medium for brands to advertise there messages, it has never been more important for the industry to understand, educate and evolve mobile viewability standards together. It will take a joint effort from publishers, advertisers and ad technology companies to lay down the groundwork for the best mobile viewability practices of the future. Hats off to the Mobile Majority for creating this and be sure to share!
Understanding Mobile Advertising Viewability
This infographic is well researched from some of the the most respected entities in digital media: