Supersonic Releases Latest Video Mediation Upgrade Extending Premium Platform to All Developers
Latest Mediation SDK Rounds Out Industry’s Largest Rewarded Video Platform Reaching 500MM Active Users Globally
SAN FRANCISCO, CA — May 5, 2015 – Supersonic, Inc. (www.supersonic.com), the leading mobile app monetization and marketing platform, today revealed its latest video mediation version developed in tandem with tier-1 publishers such as EA, Zynga, and SocialPoint. This announcement signifies first time availability of Supersonic’s Self-Serve mediation to publishers of all sizes, as well as access to the largest Rewarded Video Platform in the market today.
“Consumer consent and control is a powerful trend in digital advertising, and mobile games are leading the way in defining this new paradigm,” said Dave Madden, head of Global Media Solutions, EA. “Our players respond very positively to brands that reward them for their time and engagement, resulting in a better player experience and yielding impressive results for marketers.”
Supersonic was first to mobilize the rewarded video movement in 2010 with some of the largest Facebook titles such as Criminal Case, Pearl’s Peril and Dragon City. The company now employs the largest rewarded video solution requesting over 50 million rewarded video ads daily. Premium and direct campaign partners who have integrated report 30-40% increases in mobile ad revenue.
“Our video mediation enables publishers to have complete insight and transparency over their inventory. Through the most robust controls, ad network optimization, and now the largest rewarded video mediation user base, developers implementing video and exploring rewarded formats are reaching unprecedented fill rates and eCPMs,” said Gil Shoham, CEO and Cofounder of Supersonic. “This technology is now available to the masses and we are excited to see the value it will bring to even indie publishers.”
The latest mediation upgrade was built with extensive requirements from over 50 top publishers which include advanced waterfalling, revenue yield optimization and enhanced load-balancing processes. Serious development studios are particularly excited about load-balancing for its ability to prevent strains on device memory by sourcing ad network requests on demand. Mobile apps pushing the limits of today’s hardware rely on this to create cutting edge experiences and game-play.