OpenX Review

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OpenX Logo

OpenX Key Information

Website www.OpenX.com
Category Supply Side Platform
Monthly Stats 100+ Billion Ad Impressions
Traffic Minimum Large Traffic
Payment Model Rev Share, CPM
Countries Global, 100% Fill
Display 300×250, 728×90, 160×600, 300×600
Mobile 320×50, 300×250, 728×90, 160×600
Video VAST Compatible Video Player
Targeting Content, audience, geography, technology, and custom variable

Review of OpenX: Founded in 2008 with headquarters in Pasadena, California, OpenX is one of the largest RTB digital advertising companies in the ecosystem. OpenX has built it’s proprietary real time bidding technology with integrated analytics, yield optimization tools and has branched out to become a strong competitor for display, mobile, video and native inventory.

OpenX has been able to build one of the world’s largest programmatic exchanges with high quality, directly sourced display, mobile, video and native inventory by constantly innovating, working with the newest and most reliable technologies and hiring top industry professionals.

For Ad Buyers, there is a full managed services team dedicated to media strategy, planning, buying, campaign management and optimization, as well as reporting and insights.

OpenX Mobile World Congress

Investments

  • May 2009 – $10 Million in funding from DAG Ventures
  • May 2011 – $20 Million in funding from SAP Ventures, AOL Ventures, Mitsui and Co. Global Investment, and  Presidio Ventures.
  • February 2012 – Acquired LiftDNA to enhance SSP
  • October 2012 – Acquired Jumptime – digital content valuation company

Notes

  • Ranked in Pixalate RTB Rankings
  • Offices in California, New York, Tokyo, London, Munich
  • 12 Billion ad impression bids per day in their marketplace
  • 350+ Employees