Thank you Adobe for this essential digital advertising video that gives a nostalgic look through advertising history. Advertising has evolved from simple newspaper ads, to complex and highly targeted messages brands can customize for each and every consumer in all aspects of every day life.
The History of Advertising Timeline
A list of key advertising events throughout history. Missing anything major?
1704 – First American Newspaper ad
1776 – First Recruitment Ad
1835 – First Billboards
1843 – First Ad Agency
1891 – Brand Identities Form
1908 – Sponsored Publicity Events
1920 – Soap Opera Tours
1941 – First Television Commercial costing $9.00! (What a bargain..)
1960’s – Focus groups are born
1980’s – Infomercials
1995 – Budweiser Frogs TV Spot
2002 – Britney Spears Pepsi Ad: $7.5 Million Dollars
By the year 2000 ads began to appear alongside search results, driven by consumer interests. Now, Advertising is just part of our the conversation. For the first time in history consumers are able to choose the ads they see based on their own tastes and brands are working with publishers to create content. It’s a whole new world. Welcome to modern advertising.
The future of advertising will grow as the many disciplines of advertising technology converge and programmatic continues to grow and become the dominant force not only in display, but video, mobile and social advertising.
Let us know in the comments what your favorite advertisement of all time is!