PubMatic Review

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PubMatic Review

Website www.PubMatic.com
Category Supply Side Platform
Monthly Stats N/A
Traffic Minimum Large Traffic
Payment Model N/A
Countries Global – data centers around the world to reduce latency
Display Standard IAB, Native
Mobile Mobile Web and App. IAB Ad Sizes, Full Screen Interstitials
Video Vast 2.0 VPAID, API, Advanced Tags, In-Roll, Mid-Roll, Post-Roll, Companion Ads
Targeting Varied – Audience, Private Marketplace, Device Identifiers – IDFA, Odin, Android ID, Pubmatic ID

PubMatic, founded in 2006 with over 500 employees and headquarters in California is one of the most well known and largest Supply Side Platforms in the digital advertising industry. PubMatic was recently ranked by Deloitte as the 31st fastest growing company in North America. They offer a wide range of digital advertising technologies and services.

Pubmatic explains the Private Marketplace (PMP)

Services at a glance

  • Analytics – Real time reporting, actionable intelligence, natural language processing, business user usage.
  • RTB and Yield Optimization – Award winning platform for yield optimization that results in some of the highest eCPM’s in the space for pubs.
  • Video RTB – Private video marketplaces with granular reporting and fully compatible for both VAST/VPAID tags.
  • Mobile – Brand protection tools,  ORMMA and MRAID rich media compliant with all ad sizes. Mobile SDK for app publishers to monetize.
  • Pubconnect – Custom built exchanges that can even integrate direct sales and private marketplace extensions.
  • Consulting – 24/7 services

Working with PubMatic has given us solutions to assist the varying needs of our advertisers. Having a highly granular and virtually real-time understanding of our audience will help us to make the most of our cross-platform inventory. The PubMatic One Platform allows us to dynamically create and adjust our strategy across our entire portfolio of highly coveted inventory, based on real time market demands and events.

– Kerel Cooper, Senior Director of Digital Ad Platform Strategies at Advance Digital