Google Ad Exchange, also known as the DoubleClick Exchange, DoubleClick, or Google ADX is the most widely used and most reliable digital advertising exchange for publishers, networks and advertisers/agencies on the market today. DoubleClick has two main products to serve it’s clients, DoubleClick Digital Marketing known as DDM, and DoubleClick for Publishers DFP. Both are very powerful tools for full management ad management.
DoubleClick for Publishers (DFP)
DFP is the most widely used ad serving solution for publishers that want to build a custom and optimized advertising solution for desktop, mobile, app and online games. DoubleClick has many advanced features that make it the ideal ad server of choice for many publishers such as real time reporting, revenue optimization that allows AdSense and AdExchange to compete against other ad networks in your ad stack.
In DFP you have tools such ad advanced forecasting that help you determine the amount of available ad impressions you have to sell.
With DFP you can thread in multiple ad networks at different price priorities, budget caps and targeting options to maximize the revenue generated from every single impression. Once you set your ad tags live, you are able to use DFP’s robust reporting system to evaluate granular digital advertising metrics.
DoubleClick Digital Marketing
The advertiser side of Doubleclick is known as DoubleClick for Digital Marketing or (DDM) allows advertisers and agencies to create manage and succeed in buying ad inventory on all devices and greatly optimize their digital marketing efforts. The main capabilities include:
Rich Media Campaign Management
Buying inventory in real time
Cross channel marketing management
Overall, Google Ad Exchange is the #1 platform for buyers and sellers of ad inventory and the most reliable piece of technology in the digital advertising ecosystem.