BuzzFeed created a great informational video that brings forth the “tricks” that advertisers have used and still use to get us to buy products that we “need.” The Question is posed “Does Advertising really work?” The undeniable is that United States firm spend about 160 billion dollars on advertising per year. There are a slew of tricks and best practices that advertisers implant in our minds on a daily basis that we take for granted.
Successful advertising uses a variety of tricks and techniques to influence a consumer
Advertisers thrive on evoking positive emotions and deep memories that grow on us over time and persuade us subconsciously to purchase a product or pay for a service. It’s a mind war because people inherently do not like to think they are easily influenced. In 2014 it is information overload and we are pulled in several directions every day. It is human nature that humans will want something that other humans have and are enjoying. Advertisers will use happy faces in their messaging due to the fact that we have mirror neurons in our brain that will make it likely for us to mimic the same emotion of the person we are looking at. People also find that faces with dilated pupils are exponentially more attractive. Advertisers tend to Photoshop pupils to make them appear larger. Peppermint patty has been utilizing this int heir most recent commercials.
Advertisers will also make sure the product is being displayed in the actors dominant hand. This tactic will put a magnifying effect of the use of the product and proved to be successful in experiences where cups bowls and sandwiches were displayed in the right hand.
The Power of Color
Colors have a very powerful effect on the consumer will perceive a product and companies have spent countless dollars developing their logos and products to send an embedded message to their customer base. Red displays Action, excitement and youthfulness. Green conveys freshness, longevity, growth and health and blue inspires trust, confidence and security. Think about your favorite logos and think about how they make you feel.