Guinness: Breaking the Boundaries

https://www.youtube.com/watch?v=xwndLOKQTDs

Guinness has made a footprint on the advertising industry with their latest commercial that shows the world what is it to be a true gentleman. This is the kind of advertising that hits people at their core and delivers a powerful message about how Guinness has evolved as a brand and confirm their commitment to crafting an age old recipe that has inspired countless humans.

In this powerful commercial for Guinness, a group of young men are shown playing wheelchair basketball. The music is The Cinematic Orchestra’s “To Build a Home,” and the twist at the end of the video is powerful and compelling. It’s worth watching.

Between this and the excellent FC Barcelona commercial we shared yesterday, we’ve got a nice little run of sports-themed commercials going on right now.

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