Internet users have become more calibrated and optimized when using search engines. What does this mean exactly? Laser eye tests have revealed that when a user types in a search engine term they are focus the majority of their attention on the top three search results. Search engine heat maps have evolved over the past few years and it is clear that the remaining links below these prime spots tend to be non factors and draw only a small amount of of traffic. In order for an internet marketer to maximize profit, reduce costs, and gain the most organic traffic they need to optimize their site to appear on the top spots for major search engines.
Strong content, high visibility and search engine optimization (SEO) techniques need to be exhausted in order to gain a high level of success in targeting appropriate audiences via search engines. Search engines collect, analyze and index web pages, but none of this information is available until someone does a search by entering words in the search box. Keywords are simply ‘the words people use when they search’. Of the billions of searches made, you need to decide which words you want your site to come to the top for. Google uses over 200 factors to decide what order to display the matching pages. Each matching page is scored for each of the 200-plus factors and the scores totaled.
How do you find your best keywords? – Most people just guess, or do limited research using one of the many free keyword tools or keyword list generators available online. (Most of these free sites require registration.) Start simple with a common word or phrase that is appropriate for your site and continue to build your list with relevant terms.